Digital storytelling for low back pain: a strategy to communicate problems and influence policy

Abstract Background Engaging individuals in evidence-based health education can positively influence their health experiences. Personal stories and experiences make health challenges tangible, fostering empathy among policymakers and stakeholders. For low back pain (LBP), as the prevalence rises, innovative methods are needed to translate evidence into practical and actionable strategies. Aims This study applies the Knowledge-to-Action (KTA) Framework to develop digital storytelling aimed at educating adults on managing LBP through physical activity, thereby reducing medication reliance. Methods Using the KTA Framework, we structured an animation to convey evidence-based, non-pharmacological strategies for LBP. This model supports the development of similar educational materials focused on physical activity for managing LBP. Results The animation developed through the KTA Framework presents clear, concise information on non-pharmacological approaches to LBP management, focusing on physical activity as a primary strategy. Key aspects of the animation include evidence-backed messages on safe and effective exercises, guidance on managing flare-ups without medication, and techniques for building physical resilience. The animation is structured to increase viewer engagement through storytelling elements that resonate with the common experiences of LBP sufferers, thus fostering an emotional connection to the content. Each phase of the animation’s content was aligned with best-practice guidelines. Conclusion Digital storytelling based on the KTA Framework offers an effective approach to LBP education, promoting self-management and reducing medication reliance. Narratives can inspire creative, inclusive, and accessible solutions in addition to advocating for specific reforms or allocating resources towards underfunded areas (e.g., self-management programs).