From Data to Decisions: Power BI Visualization for Hiring and Recruitment Analytics

This paper examines how SAN Engineering Solutions effectively uses Microsoft Power BI to convert unstructured and complex recruitment data into clear, strategic HR insights. In a competitive hiring environment, Business Intelligence (BI) tools like Power BI play a critical role in turning raw data into actionable decisions. The study highlights Power BI’s use in tracking recruiter performance, evaluating sourcing channels, analyzing diversity, calculating cost-per-hire, and monitoring time-to-hire. Through dashboards, interactive visuals, and real-time analytics, HR teams can identify issues, spot trends, and enhance recruitment outcomes.The research is based on primary data from interviews, feedback sessions, and direct observation. It outlines key benefits such as greater transparency, data-driven decisions, improved accountability, and predictive hiring capabilities. However, it also addresses challenges like data accuracy, the learning curve in dashboard use, and limited analytical skills among HR staff. The paper concludes by recommending better training, user-friendly dashboard designs, and the use of AI and automation to help HR teams fully leverage Power BI for recruitment analytics.