A Study on Factors Influencing Consumer Adoption of Quick Commerce in India

Abstract: The Indian retail landscape is undergoing a significant transformation with the rise of Quick Commerce (Q-commerce), which aims to fulfill consumer demand through rapid delivery of products, particularly groceries and essentials, within a short time frame—typically 10 minutes. This study aims to explore the key factors that influence the adoption of Q-commerce platforms among consumers in India. Using a structured questionnaire, data was collected from 100 respondents through simple random sampling. The results indicate that convenience, time – saving and discounts are among the most influential factors encouraging consumers to shift from traditional or scheduled e-commerce models to quick commerce. This paper also highlights areas where Q-commerce platforms need to improve to ensure long-term sustainability and customer retention.