Strategic Role of Sales and Distribution Management in Enhancing Market Reach

Abstract This research study offers important findings and detailed conclusions based on a Sales and Distribution Centric Org., firms that deals with the manufacturing of green building materials. The primary objective of this internship was to understand in detail the strategic role of sales and distribution management in the core functions of expanding market coverage while at the same time maintaining high customer satisfaction levels. In this report, there is a detailed description of the organizational structure of the company, in addition to an analysis of its sales plan, distribution network, and the numerous challenges that were faced during the internship period. Furthermore, this study offers a set of recommendations that are designed to enhance a company's market penetration operations through the effective use of modern technology and strategically developed sales.