AI Enabled E-commerce Platform

An overview of AI-based e-commerce plat forms and their effects on the online retail sector is given in this survey. Businesses are starting to use artificial intelligence (AI) to improve customer experience, streamline processes, and boost revenue development in the e-commerce industry as a result of the technology’s rapid advancement. This research offers a thorough ex amination of the state of AI-based e-commerce platforms today, stressing their salient characteristics, advantages, difficulties, and potential. The first part of the poll introduced artificial intelligence (AI) and how it relates to e-commerce. It looks at how artificial intelligence (AI) technologies— like computer vision, machine learning, natural language processing, and recommendation systems—are being incorporated into e-commerce platforms to provide intelligent customer support, enhance product search and discovery, and offer personalized shopping experiences. Additionally, it explores the role of AI in enhancing customer engagement through chatbots, virtual assistants, and personalized marketing campaigns.

Authors

Publication Details

Journal
International Journal for Research in Applied Science and Engineering Technology
Published
2025-06-07
DOI
https://doi.org/10.22214/ijraset.2025.72128
Primary Topic
Customer churn and segmentation
Type
article
Field-Weighted Citation Impact
0.00
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article

AI Enabled E-commerce Platform

Prof. Dnyanesh Gaikwad
International Journal for Research in Applied Science and Engineering Technology
Customer churn and segmentation
article

AI Enabled E-commerce Platform

Prof. Dnyanesh Gaikwad
article en

Abstract

An overview of AI-based e-commerce plat forms and their effects on the online retail sector is given in this survey. Businesses are starting to use artificial intelligence (AI) to improve customer experience, streamline processes, and boost revenue development in the e-commerce industry as a result of the technology’s rapid advancement. This research offers a thorough ex amination of the state of AI-based e-commerce platforms today, stressing their salient characteristics, advantages, difficulties, and potential. The first part of the poll introduced artificial intelligence (AI) and how it relates to e-commerce. It looks at how artificial intelligence (AI) technologies— like computer vision, machine learning, natural language processing, and recommendation systems—are being incorporated into e-commerce platforms to provide intelligent customer support, enhance product search and discovery, and offer personalized shopping experiences. Additionally, it explores the role of AI in enhancing customer engagement through chatbots, virtual assistants, and personalized marketing campaigns.

International Journal for Research in Applied Science and Engineering TechnologyVol. 13(6)
Openalex Percentile: Top 84%
Customer churn and segmentation
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AI Enabled E-commerce Platform — Prof. Dnyanesh Gaikwad · International Journal for Research in Applied Science and Engineering Technology (2025) | TGRS Research Map | TGRS