Enhancing Parental Engagement at Bougenville Posyandu (Integrated Health Service Post): A Design Thinking Driven Innovation

Posyandu (Integrated Health Service Post) plays a crucial role in improving child health and reducing stunting rates in Indonesia. However, parental attendance at Posyandu Bougenville, located in RW 15 Kedung Halang, Bogor Utama, remains relatively low, only about 50% of the target participants attend monthly. This study applies a design thinking approach to identify the root causes of low participation and develop innovative solutions. In the empathy and define stages, the core issue identified was a lack of parental awareness regarding the importance of bringing toddlers to Posyandu. The ideation phase produced several ideas: collaboration with local neighbourhood association (RW), use of WhatsApp groups for information dissemination, and leveraging social media platforms such as TikTok and Instagram to engage the community. In the prototype stage, a low-fidelity prototype of the proposed solutions was developed. While the prototype has been designed, the study is still in progress and requires the testing phase to evaluate parental responses and participation levels. This innovation is expected to improve parental attendance at Posyandu and contribute to minimizing the risk of stunting among children. Keywords: Posyandu, stunting, design thinking, parental engagement, innovation