PROFICIENCY LEVELS IN USING DIGITAL PLATFORMS AMONG POLYTECHNIC STUDENTS AND THEIR INCLINATION TOWARDS ENTREPRENEURIAL CAREERS

This research investigates the proficiency levels in using digital platforms among polytechnic. students and their inclination towards entrepreneurship. In the digital age, effective use of digital tools is crucial for entrepreneurial success. This study aims to assess the current digital proficiency among students and determine its impact on their entrepreneurial tendencies. The study focuses on 100 respondents from the Diploma of Marketing and Diploma of Business Studies programs within the Commerce Department, Politeknik Merlimau. All of them have enrolled in a digital entrepreneurship course for one semester. A quantitative method was employed, utilizing surveys to gather data. The survey assessed students' skills in various digital platforms, including social media, e-commerce, digital marketing, and online collaboration tools, as well as their attitudes towards entrepreneurship and their experiences with digital tools in entrepreneurial activities. The study found a strong positive correlation between students' digital platform skills and their entrepreneurial tendencies, indicating that as students become more proficient in using digital tools, their interest in entrepreneurship increases. The findings suggest that integrating digital skills into educational programs is crucial for fostering entrepreneurial intentions among students, preparing them for success in the digital economy.