Imagining Childhood: Janhamamu and its Ideas of Young Readers

Children’s obsession with story books is of another level. By seeing the love of children for story books, ―Janhamamu‖ came into market. At the initial period there are stories for children and one or two current affairs or general knowledge contents for students. In my current research work I have examine this magazine from the year 1995 to 2005. As it is a periodic magazine if we look each section of the magazine from the year 1995 we can observe some changes at the early part of 21st Century. The author of this magazine not only wrote for the children but also he has adult readers in his mind. Every story in this magazine has pictures related to the story which can seek the attention of the children towards the magazine. The magazine has stories on Indian Mythology to give children knowledge about our Indian tradition and culture. In the early part of 21st Century when there is a crisis seen in the magazine the magazine tried it’s best to struggle in the market and to stay stable in the market. The magazine made a change in it’s contents of the stories. There also changes in the quality of the pages in the magazine. The magazine started introducing different Contest like quiz Contest, Creative Contest, question on current affairs to attract the students towards the magazine. The magazine also some awareness contents like traffic signal, awareness about environmental pollution etc. The magazine tried it’s level best to stay in the market.