Revitalizing rural tourism through collaborative community participation in Mandalika MotoGP Mega event

This research aims to explore socio-cultural impact of MotoGP Mega event in Mandalika on local communities. Based on previous literature, international events have been found to possess substantial potential to drive social, cultural, and economic transformations in host areas. However, there remains a gap in the literature regarding the direct impact of these events on local communities. To achieve the objective of this reason. a qualitative approach, incorporating literature reviews, observations, in-depth interviews, and Focus Group Discussions (FGDs) was adopted, with key stakeholders, including village heads, tourism awareness groups, community leaders, and tourism professional. Furthermore, data were generated using ChatGPT and analyzed through R Studio application for data visualization, ensuring comprehensive insights. The results showed that the development of human resource (HR) through both technical training and soft skills enhancement is important for improving operational efficiency and the quality of tourism services in villages surrounding Mandalika. Additionally, by applying collaboration theory, this exploration emphasizes the sole importance of synergy between the government, local communities, and the private sector in fostering sustainable tourism while preserving local cultural values. The research to make a significant contribution by providing relevant information regarding the manner in which international events can act as catalysts for sustainable social and cultural transformation. It also proposes a model of human resource development that could be effectively adopted by other areas with similar tourism potential.