Motivation Affecting Employee Loyalty at MG Krungthep Company Limited

This study aimed to examine the motivational factors affecting employee loyalty in MG Bangkok Co., Ltd., using the conceptual framework of Herzberg's two-factor theory, which is divided into motivational factors (e.g., work achievement, recognition, job characteristics, responsibility, and job advancement) and supportive factors (e.g., compensation, welfare, management policy, interpersonal relationships, and working conditions), and referring to Hoy and Rees' loyalty theory, which considers behavior, feelings, and perceptions.The sample group used in this study comprised 104 employees using a questionnaire as a data collection tool.The statistics used for data analysis included descriptive statistics (e.g., percentage and mean) and inferential statistics, such as t-test, ANOVA, and multiple regression analysis.The study found that employees had a high level of motivation and loyalty to the organization, especially in terms of recognition, responsibility, and job characteristics.Additionally, both motivational and supportive factors had a statistically significant effect on employee loyalty.The results of this study can be applied to plan and improve human resource policies to enhance employee motivation and loyalty to be more effective and sustainable.