Motivations Influencing Employee Loyalty at SFC Excellence Co., Ltd.

This study analyzes work motivation, motivational factors, and hygiene factors influencing loyalty.Data from 230 employees of SFC Excellence Co., Ltd. were analyzed using percentages, means, and Multiple Regression Analysis.Respondents were mostly male, aged 50-60, with bachelor's degrees, earning under 15,000 baht monthly, and having 1-5 years of experience.Both motivational and hygiene factors were rated highly.Recognition, responsibility, and advancement significantly impact loyalty, as do hygiene factors such as company policy and administration, interpersonal relationships, supervision, working conditions, and opportunities for growth significantly influence employee loyalty at SFC Excellence Co., Ltd. at the 0.05 significance level.

Publication Details

Published
2025-05-26
DOI
https://doi.org/10.17758/uruae26.eap0525401
Primary Topic
Employer Branding and e-HRM
Type
article
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Motivations Influencing Employee Loyalty at SFC Excellence Co., Ltd.

Employer Branding and e-HRM
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Motivations Influencing Employee Loyalty at SFC Excellence Co., Ltd.

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Abstract

This study analyzes work motivation, motivational factors, and hygiene factors influencing loyalty.Data from 230 employees of SFC Excellence Co., Ltd. were analyzed using percentages, means, and Multiple Regression Analysis.Respondents were mostly male, aged 50-60, with bachelor's degrees, earning under 15,000 baht monthly, and having 1-5 years of experience.Both motivational and hygiene factors were rated highly.Recognition, responsibility, and advancement significantly impact loyalty, as do hygiene factors such as company policy and administration, interpersonal relationships, supervision, working conditions, and opportunities for growth significantly influence employee loyalty at SFC Excellence Co., Ltd. at the 0.05 significance level.

Decent work and economic growth
Openalex Percentile: Top 85%
Employer Branding and e-HRM
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Motivations Influencing Employee Loyalty at SFC Excellence Co., Ltd. · (2025) | TGRS Research Map | TGRS