Factors Affecting the Development of Sky Tower Public Company Limited's Organization to have High Potential

This study aimed to investigate 1) the success factors in the management of Sky Tower Public Company Limited; 2) the development of Sky Tower Public Company Limited to have high potential; 3) the comparison of the development of Sky Tower Public Company Limited to have high potential classified by personal data; and 4) the success factors in the management affecting the development of Sky Tower Public Company Limited to have high potential.The population used in the study was 150 employees of Sky Tower Public Company Limited.The sample size was determined using the Taro Yamane formula (Yamane, 1967), resulting in a sample size of 85 people.Data was collected using a questionnaire.Data were analyzed using t-test, F-test (One-Way ANOVA) and multiple regression analysis.The results of the study found that most of them were female, under 30 years old, had a bachelor's degree, had an average monthly income of less than or equal to 15,000 baht, had worked for more than 10 years, and held the position of operational officer.The overall success factors in the management were at a very important level.The development of Sky Tower Public Company Limited has high potential, and the overall average value is high.Different personal data have different opinions on the development of the Sky Tower Public Company Limited to have a high potential.As for the success factors, organizational structure, personnel, management style, system, and shared values have a statistically significant influence on the development of the organization with a high potential (0.05).Recommendations There should be continuous review and improvement of the strategic plan, including upgrading the skills of personnel through training and knowledge exchange to make the management efficient.In addition, there should be a focus on creating an organizational culture that is conducive to change, the application of technology systems, and the decentralization of decision-making power to develop the potential of Sky Tower Public Company Limited to be a sustainable high-performance organization.