Cross-platform consistency framework: Bridging UX gaps in digital banking

This article explores the critical challenges and potential solutions for achieving cross-platform consistency in digital banking interfaces. It explores the evolution of digital-only banks and the increasing tendency of customers to interact with financial services across multiple platforms, highlighting the significant impact of interface consistency on user trust, efficiency, and regulatory compliance. Through a comprehensive methodology combining heuristic evaluations, user surveys, and developer interviews, the article identifies key consistency gaps in navigation, interaction patterns, and terminology. The article analyzes current design system implementation practices across leading neobanks, evaluates the correlation between UI consistency and trust metrics, and pinpoints critical interaction points requiring the highest consistency standards. Furthermore, it shows the complex relationship between performance optimization and perceived consistency, as well as the challenges of maintaining accessibility compliance across platforms. The article concludes by offering architectural recommendations, organizational structure suggestions, and an implementation roadmap for digital banks seeking to improve cross-platform consistency, while also exploring emerging technologies with the potential to transform this space.

Authors

Publication Details

Journal
World Journal of Advanced Engineering Technology and Sciences
Published
2025-06-06
DOI
https://doi.org/10.30574/wjaets.2025.15.3.0914
Primary Topic
Digital Platforms and Economics
Type
article
Field-Weighted Citation Impact
0.00
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article

Cross-platform consistency framework: Bridging UX gaps in digital banking

Venkata Naresh Reddy Kasireddy
World Journal of Advanced Engineering Technology and Sciences
Digital Platforms and Economics
article

Cross-platform consistency framework: Bridging UX gaps in digital banking

Venkata Naresh Reddy Kasireddy
article en

Abstract

This article explores the critical challenges and potential solutions for achieving cross-platform consistency in digital banking interfaces. It explores the evolution of digital-only banks and the increasing tendency of customers to interact with financial services across multiple platforms, highlighting the significant impact of interface consistency on user trust, efficiency, and regulatory compliance. Through a comprehensive methodology combining heuristic evaluations, user surveys, and developer interviews, the article identifies key consistency gaps in navigation, interaction patterns, and terminology. The article analyzes current design system implementation practices across leading neobanks, evaluates the correlation between UI consistency and trust metrics, and pinpoints critical interaction points requiring the highest consistency standards. Furthermore, it shows the complex relationship between performance optimization and perceived consistency, as well as the challenges of maintaining accessibility compliance across platforms. The article concludes by offering architectural recommendations, organizational structure suggestions, and an implementation roadmap for digital banks seeking to improve cross-platform consistency, while also exploring emerging technologies with the potential to transform this space.

World Journal of Advanced Engineering Technology and SciencesVol. 15(3)
Openalex Percentile: Top 81%
Digital Platforms and Economics
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