Navigating New Realities: The Impact of Metaverse Technologies on Financial Innovation

The application of augmented and virtual reality (AR/VR) technology in finance broadly referred to as the Metaverse presents transformative potential for enhanced user experience, regulatory compliance, and financial innovation in general. This study empirically examines how AR/VR investments, user experience (UX) design, regulatory compliance, and consumer technology readiness impact financial innovation in Metaverse settings. Based on a survey of 202 Jordanian users, findings are that investment in VR/AR significantly enhances the customization and interactivity of financial services, whereas UX design increases user engagement and satisfaction directly. Regulatory compliance is also found to be critical for maintaining transactional integrity and supporting innovation, especially in cross-jurisdictional environments. In addition, technology adoption acts as a key driver, significantly enhancing the effectiveness of VR/AR investments and user experience design in generating innovative financial outcomes. The study confirms that these factors are collectively responsible for the majority of variance in financial innovation, offering useful insights to the financial institutions and policymakers who seek to dominate the virtual economy. This study pushes theoretical models of technology acceptance and provides pragmatic insights for using Metaverse technologies to construct immersive, secure, and user-centric financial systems.