A Bibliometric Analysis of the Current Status and Trends in Cultural Product and Service Design Research

After the turn of the millennium, cultural product services and design have developed rapidly, thanks to the improvement of material living standards. Based on the method of bibliometric data visualisation, this study adopts the journals on the theme of ‘Cultural Product and Service Design’ from 2004 to 2024 in the Web of Science database, and conducts a quantitative analysis by using visualisation tools to further explore the hotspots and trends of the research on cultural product and service design in-depth. The study shows that in the past two decades, the research hotspots and development trends of cultural product and service design have become more and more important. The study shows that in the past two decades, the number of publications on cultural product and service design has been fluctuating. China and the United States have become the main force in this research field and have made a significant impact. The research hotspots in the retrieved time period mainly focus on national culture firm, consumer behaviour, purchase intention, framework and so on.