Digital Technology Application and the Development of the Art Market: A Perspective on Market Heterogeneity

This paper delves try to investigate the relationship between digital technology application and the development of art market. Evidence form Chinese art market and development of digital technology usage spanning from 2013 to 2022. The result show that the profound influence of digital technology usage in the development of Chinese art market. Especially, digital technology usage not only amplify the competitive art market, but also public welfare market. Moreover, to explore the mechanisms that the digital technology usage influence on art market growth. The data discloses that innovation capacity partially intervenes the relationship between digital technology usage and competitive art market. By exploring the relationship between digital technology usage and development of art market, our study point to the importance to develop and use digital technology in art industry, and give an insight to enhance the comprehension of governing art market evolution.