Research on the Application of Artificial Intelligence Generated Content (AIGC) Video Generation Technology in the Field of Digital Media Design and Production

The present study adopts a generative artificial intelligence (AI) framework as its theoretical foundation, exploring its application modes, developmental status, and the challenges it faces in the domain of digital media design and production. The study firstly analyses the core principle of AIGC video generation technology, the basic principle of video generation, and the working principle of AIGC technology. It then proceeds to analyse the types and applications of the most popular AIGC video generation technology. Finally, it investigates the application of current AIGC video generation technology in the field of digital media design and production with a basis in reality. In addition, it identifies the limitations and constraints that exist in this field and actively seeks to overcome them. In the context of the rapid advancements witnessed in generative intelligence technology, AIGC video generation technology is poised to emerge as a pivotal technology, facilitating personalisation and innovation in the domain of digital media design and production. Additionally, it is anticipated to serve as a significant catalyst for the advancement of the digital media industry.