Fish consumption and Anisakis risk: An exploratory study of Sicilian consumer awareness

The presence of Anisakis parasites in fish products represents a critical challenge for both public health and the aquaculture sector, with significant implications for market dynamics and consumer trust. This paper investigates the influence of Anisakis -related risks on consumer behavior, particularly in relation to food safety perceptions, nutritional quality, and economic factors such as willingness to pay for parasite-free products. Using a mixed methods approach, the study highlights gaps in knowledge regarding food safety measures and their implications for consumer confidence and purchase decisions. The findings demonstrate an increasing demand for high-quality, convenient fish products with transparent labelling that address both safety and sustainability. The findings highlight the importance of improving education and marketing strategies to promote informed choices, thereby supporting both public health and economic sustainability in the seafood industry. This study provides actionable insights to support sustainable growth in the seafood industry by aligning public health priorities with market demands