Unpacking the impact of organizational culture and CSR on happiness management: effects on consumer happiness
While organizational culture and CSR have gained increasing scholarly attention, further empirical research is needed to explore their impact on happiness management and consumer happiness. This study provides insights into how and when organizations can enhance both by examining these key variables.
Authors
- Mahwish Siraj
- Faiza Manzoor (ORCID: https://orcid.org/0000-0002-4106-0910)
- Longbao Wei (ORCID: https://orcid.org/0000-0001-9109-0272)
- Muhammad Asif
Institutions
- Jiangsu University (CN)
- Allama Iqbal Open University (PK)
- Zhejiang University (CN)
Publication Details
- Journal
- BMC Psychology
- Published
- 2025-06-06
- DOI
- https://doi.org/10.1186/s40359-025-02905-8
- Citations
- 3
- Primary Topic
- Job Satisfaction and Organizational Behavior
- Type
- article
- Field-Weighted Citation Impact
- 8.29