THE IMAGE OF WHITE COLOR IN THE MINDS OF THE REPRESENTATIVES OF RUSSIAN AND KYRGYZ CULTURES

Aim. To identify the image of white color in the minds of the Russian-speaking representatives of the Republic of Kyrgyzstan and compare the resulting image with the image of color term white in the minds of the representatives of Russian culture. Methodology. The material for the study was 193 reactions obtained during a free associative experiment in which 161 representatives of modern Russian and Kyrgyz cultures took part. Results. During the analysis of the results of the free associative experiment, the main features of the structure of the associative field of the color term white among the representatives of modern Russian and Kyrgyz cultures were determined. Research implications. The results of the study contribute to the development of the psycholinguistic research by addressing the issues of stimulus variability. The proposed results can be used in the course of studying the theory of language, linguoculturology, intercultural communication.