ANÁLISE DE UM MODELO DE NEGÓCIO UTILIZANDO O BUSINESS MODEL CANVAS PARA UM RESTAURANTE EM MEDIANEIRA-PR

ABSTRACT This article aims to analyze the application of the Business Model Canvas (BMC) as a strategic tool in the structuring and improvement of the business model of an existing restaurant in the city of Medianeira-PR. The research is applied, with a qualitative approach, of descriptive and exploratory type, based on bibliographic review and document analysis. The data were organized based on the nine blocks of the Canvas. The results show that the use of the BMC enables a clear view of the restaurant's key activities, improving value proposition, resource management and customer loyalty. The tool proved useful in identifying opportunities for innovation and process improvement, contributing to the strengthening of the restaurant's competitiveness in the local market. Keywords: business model canvas; business model; restaurant; management; Medianeira.