The Phenomenon of Binge-Watching Among University Students: Characterization, Driving Factors, and Reported Repercussions

The proliferation of digital streaming platforms has profoundly altered media consumption patterns, particularly among the collegiate population. This article aims to comprehensively explore television binge-watching within this demographic, focusing on its conceptualization, the underlying motivations (gratifications) that drive it, and the self-reported consequences. By synthesizing extant literature, this study provides an integrated perspective on this widespread behavior. Findings indicate that binge-watching is a complex activity fueled by desires for entertainment, emotional escape, and social engagement. Concurrently, it is associated with a range of perceived negative impacts on academic performance, sleep quality, and physical well-being. A nuanced understanding of these dimensions is crucial for educators, parents, and students to effectively navigate the evolving digital media landscape.