Linguistic creativity in internet comments (based on online comments on news and political video messages in the German language)

The aim of the study is to identify the means of realizing linguistic creativity (linguacreatemes) employed in internet comments on news and political video messages in the German language. The article analyzes the creative approach to language use within the genre of internet commentary. The scientific novelty of the research lies in considering the realization of linguistic creativity in internet comments as a typical discursive practice that, alongside other features, characterizes this online genre, as well as in identifying the typical ways linguistic creativity manifests in German-language internet comments. As a result of the study, genre-specific characteristics of internet comments are highlighted, which are conditioned by the peculiarities of this type of speech interaction in internet discourse; among these, the implementation of a creative approach to the use of language resources in composing online comments is recognized. Based on German-language internet comments on news and political video messages, typical instances of linguistic creativity (linguacreatemes) are identified and analyzed using the method of discursive-parametric analysis.