Process management of educational service business model formation

The article considers the issues of forming a business model of an educational service in transforming the modern educational space, increasing competition among educational institutions, and the actualization of the needs for flexible, innovative approaches to managing educational processes. The topic’s relevance is due to the need to find practical management tools that allow educational institutions to adapt to rapid market changes, improve the quality and attractiveness of educational products, and ensure sustainable competitiveness. One of such tools is process management, which allows for holistic and systematic analysis, modeling, and improvement of key processes that form the basis of the business model of an educational service. The article aims to provide a theoretical justification and develop a methodological approach to managing the formation of a business model of an educational service based on process management principles. The study clarifies the essence and content of the concept of the “business model of educational service”, which is defined as a multidimensional structure that combines economic mechanisms, innovative technologies, effective business processes, and value-oriented educational activities aimed at meeting the needs of students, the labor market and society in the context of digital transformation and global competition. The author’s methodological approach to process management of the formation of an educational service business model is proposed, which involves the isolation of key processes (analysis of consumer needs, design of a value proposition, formation of an educational service, selection of service delivery channels, provision of resources and monitoring of results), determination of their interrelationships, efficiency criteria and management mechanisms. Particular attention is paid to the developed approach’s practical significance. It can be applied in higher and vocational education to increase managerial effectiveness and achieve the institution’s strategic goals. Keywords: Business model, business model of educational service, process approach, educational service, management, business processes, value proposition, value creation.