BOEING'S MARKETING STRATEGIES IN THE CONTEXT OF GLOBAL COMPETITION IN THE AEROSPACE MARKET

The work is devoted to the analysis and consideration of Boeing's marketing strategies taking into account current trends in the space industry market.Emphasizing innovation and strategic approaches, the paper examines key aspects that influence the company's success in the competitive environment of the aerospace market.

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Publication Details

Journal
Людина і космос.
Published
2025-04-18
DOI
https://doi.org/10.62717/2221-4550-2025-1-134
Primary Topic
Aviation Industry Analysis and Trends
Type
article
Field-Weighted Citation Impact
0.00
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article

BOEING'S MARKETING STRATEGIES IN THE CONTEXT OF GLOBAL COMPETITION IN THE AEROSPACE MARKET

Bogdan Ocheretyanyi
Людина і космос.
Aviation Industry Analysis and Trends
article

BOEING'S MARKETING STRATEGIES IN THE CONTEXT OF GLOBAL COMPETITION IN THE AEROSPACE MARKET

Bogdan Ocheretyanyi
article en

Abstract

The work is devoted to the analysis and consideration of Boeing's marketing strategies taking into account current trends in the space industry market.Emphasizing innovation and strategic approaches, the paper examines key aspects that influence the company's success in the competitive environment of the aerospace market.

Людина і космос.
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Aviation Industry Analysis and Trends
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BOEING'S MARKETING STRATEGIES IN THE CONTEXT OF GLOBAL COMPETITION IN THE AEROSPACE MARKET — Bogdan Ocheretyanyi · Людина і космос. (2025) | TGRS Research Map | TGRS