Formation of a marketing strategy for a construction company

Abstract The study of urban construction is relevant, since the development of this industry is continuous. The paper considers the issue of assessing, developing and supporting the marketing strategy of an enterprise engaged in the construction of urban infrastructure as an important element of the region’s recovery. Particular attention is paid to the development of a marketing complex for a construction enterprise, which is the basis for forming a strategy for its development. However, enterprises in the construction industry in modern conditions often face such challenges as a shortage of qualified personnel, as well as instability of financing. Modern conditions require the development of development strategies for positioning the enterprise in the market and taking effective measures for further growth. The purpose of the paper is to create a marketing strategy for a construction enterprise, which takes into account the analysis of competitors, internal potential and attractiveness in the industry.