STUDY OF LINGUISTICS AS A SCIENCE ABROAD AND IN UZBEKISTAN

This master's thesis analyzes the specific features of economic advertising texts in English and Uzbek. Issues related to the study of the essence of economic advertising and its application in modern texts, as well as the scientific foundations of its working mechanism, are analyzed. Although the simplest forms of advertising date back to the distant past, they have now become a huge public need. In this work, several terms widely used in the field of economics are presented, some of which are Uzbek words, while others have entered our language directly from other languages.It is also explained that economic advertising is being used. It is also studied in the advanced experience of some foreign countries, and its positive aspects are studied, and suggestions and recommendations are made for its implementation.