The Current Situation of China’s Comics Industry and the Essence of Comics Creation

After more than a hundred years of development and evolution, narrative comics have now become a literary form comparable to novels. With the development of China's Internet, comics have gradually evolved from paper media to digital media that is more suitable for reading on mobile devices, and a number of comics platforms have emerged. After more than ten years of market competition, these comic platforms are now facing a series of severe challenges. The lack of higher education in comics, the profit model of comics platforms, and the living conditions of comics creators are all factors that affect the future of China's comics industry. This study uses the case analysis method of qualitative research, taking the phenomenal comics in Japan and the United States as examples, and conducts comparative analysis of pictures and texts, sales data analysis, etc. to analysis the current situation and problems of the Chinese comics industry and explore the essence of comics creation.