Application of Analytical Hierarchy Process (AHP) in Analysis of Farmers' Motivation in Carrying Out Group Functions

This study aims to evaluate and analyze multidimensionally the priorities of the intrinsic motivation of beef cattle farmers in carrying out group functions. Respondents involved are livestock group administrators who are considered the most understanding and understand the condition of the livestock group and provide consistent answers. The research located in Kapanewon Bantul, Bantul district with the criteria of a group that has been around for more than 20 years. Data analysis was performed using the Analytic Hierarchy Process (AHP). The results showed that the criteria for group motivation as a vehicle for cooperation had the highest priority value (0.4223), followed by group motivation as a learning medium (0.3115) and group motivation as a business unit (0.2662). Based on the sub-criteria value, solving common problems (0.1472), dividing tasks according to agreement (0.1275), and participating in coaching and training (0.1251) occupies the third highest position among the nine alternative criteria studied. The conclusion of this study is that the motivation that becomes the main priority for farmers to join and carry out joint activities in groups is group motivation as a vehicle for cooperation, with group motivation as a learning medium in the second place, and as a business unit in the last order.