Enhancing Visitor Engagement: A Comparative Study of Spatial Configuration in International Museum

Abstract—‎This research investigates the impact of spatial configuration on visitor engagement within museum environments. Employing the space syntax tool Depthmap, the study quantitatively analyzes spatial metrics such as visibility and connectivity across various museums, including the Guggenheim Museum in New York. To evaluate the influence of these spatial indicators on visitor engagement, the study incorporates qualitative data from online reviews and social media comments. The findings reveal that visibility exerts a more significant influence on visitor engagement compared to connectivity, indicating that unobstructed sightlines to exhibitions enhance visitor satisfaction. The study concludes that to optimize the visitor experience, museum design should integrate aesthetically pleasing elements while strategically balancing spatial layouts to promote visibility and ease of navigation.‎ KEYWORDS: Museum Building, Exhibition, Spatial Configuration, Visibility, ‎connectivity, Visitor Engagements. ‎