Improving Campus Navigability: The Effect of Repeated Architectural and Non-Architectural Elements

Abstract— The urban matrix of the campus is composed of interlinked multifunctional structures, fostering an inclusive urban ecosystem that caters to diverse individual needs. This investigation aims to scrutinize the influence of repetitive elements in both architectural and non-architectural components on enhancing navigational competency within the urban landscape, utilizing the University of Mosul as a case study. Employing in-depth interviews augmented by 360-degree video technology and the Gazerecorder program, the study meticulously examined the visual engagement of a cohort comprising university students and faculty members. The findings compellingly demonstrated that the repetition of both architectural and non-architectural elements significantly bolstered wayfinding proficiency within the campus milieu. Keywords: Urban fabric, Campus design, Repetition feature, Wayfinding, Navigational competency, Visual interaction.