A Study Of Factors Influencing Investment Decisions Of Working Women In Raipur City

Indian women are now playing active roles in all corners of society like education, politics, media, science, and technology; and in doing so, they are also becoming financially independent.Due to the new situation, women have begun taking active parts in investment planning concerning their excess income.These choices, however, are based on several parameters like their risk capacity, peer and family influence, and their exposure to innovative and new investment opportunities.This present research study aims at identifying the different factors that shape the investment choices of working women in Raipur city, which is a fast-growing urban hub in Central India.The research is based on a structured survey among a sample of educated and working women investors in Raipur.The results indicate that the choice of investment options among them depends largely on emotional attachment, source of financial information, risk perception, quality of life, and independence in decision making.The research work is carried out through personal interviews and a structured questionnaire.This research would provide useful guidance to investment counsellors, financial advisors, product distributers, investors at large, and academic scholars with an emphasis on emerging Tier-2 economies.