Shrinkflation Strategies, Ethics, and Consumer Reactions

Shrinkflation, the practice of reducing product size while maintaining the same price, is a growing concern among consumers.This paper explores how marketing strategies shape consumer perception of shrinkflation, the ethical considerations involved, and how consumers react to such practices.By examining case studies, consumer behavior theories, and ethical frameworks, we provide insights into how brands manage shrinkflation through communication strategies and branding efforts.