TEACHING CULTURE IN ENGLISH FOR SPECIFIC PURPOSES: A THREE-STEP APPROACH FOR MEDIA AND COMMUNICATION STUDENTS

This paper addresses the issue of teaching culture in English for Specific Purposes and some aspects of the articulation between language and culture in professional communication. Although the close relationship between language and culture has been recognized in European language education since the 1980s, the integration of culture into ESP curricula has remained a subject of debate among scholars and practitioners. Using English for media and communication studies as a context, this paper outlines a three-step approach to teaching culture in the ESP classroom: (1) raising cultural awareness, (2) developing intercultural and pragmatic competence and (3) building domain-specific discursive skills.