DEVELOPMENT OF A STRATEGY FOR REDUCING STUDENT CLUBS SWITCHING INTENTION AT ZHENGZHOU TECHNOLOGY AND BUSINESS UNIVERSITY IN HENAN PROVINCE, CHINA

This study examined the effects of perceived boredom, perceived dissatisfaction, perceived usefulness, experiential motivation, and switching cost on student clubs switching intention at Zhengzhou Technology and Business University, in China, with the aim of proposing effective strategies to reduce student clubs switching intent. The study mainly used numbers and statistics, collecting data from 1,458 students involved in student clubs out of 1,608 questionnaires sent out. This data was analyzed using methods like descriptive analysis, correlation analysis, and structural equation modeling to understand how the different factors are related. The study found that the key factors influencing student clubs' switching intentions include perceived boredom, perceived dissatisfaction, perceived usefulness, experiential motivation, and switching cost. Experts finally developed and validated the REES strategy, confirming its effectiveness in reducing student club switch intention.