DEVELOPMENT OF A STRATEGY FOR ENHANCING STUDENT EMPLOYMENT SERVICE IN HUNAN INTERNATIONAL ECONOMICS UNIVERSITY, CHINA

This study mainly investigated the students' employment service in practice and as expected at a private university in Hunan Province, China. In determining the real situation of students' employment service, it surveyed a total of 8728 senior students who are going to face graduation in the 2nd semester of 2024. Based on the principle of convenience sampling, all the senior students from different schools at undergraduate levels in Hunan International Economics University were surveyed. The study found that :1) the levels of students' employment service work in practice as "moderate," while students' expectations of employment services are classified as "very high"; 2) The results reveal significant gaps between students’ perceptions and expectations of employment services, highlighting critical areas for improvement. 3) The new strategy for enhancing employment services underscores the importance of leveraging identified strengths while addressing critical weaknesses, which focused on embracing technological advancements and fostering industry partnerships, presents opportunities for positioning the university as a leader in employment services, ensuring sustained growth and competitiveness.