THE IMPACT OF TOURISM RESOURCES ON TOURIST SATISFACTION IN THE CONTEXT OF RURAL REVITALIZATION:ANALYSIS OF MEDIATING EFFECTS BASED ON TOURIST EXPERIENCE
With the deepening of the rural revitalization strategy, rural tourism has become an important force in promoting regional economic and social development. Tourist satisfaction, as an important indicator the effectiveness of tourism development, is directly related to the market competitiveness and brand loyalty of tourist destinations. Therefore, exploring the impact mechanism of tourism resources on tourist satisfaction has important theoretical value and practical significance.
Authors
- Yang Ju (ORCID: https://orcid.org/0000-0002-1947-7533)
Institutions
- Dhurakij Pundit University (TH)
Publication Details
- Journal
- The EUrASEANs journal on global socio-economic dynamics
- Published
- 2025-05-18
- DOI
- https://doi.org/10.35678/2539-5645.3(52).2025.384-395
- Primary Topic
- Diverse Aspects of Tourism Research
- Type
- article
- Field-Weighted Citation Impact
- 0.00