E-Commerce Empowers Rural Industry Revitalization: Mechanism, Path and Practice

数字经济背景下，农村电商通过政策、技术、产业、市场四维联动机制，驱动了乡村产业的振兴。研究基于东、中、西部地区案例，揭示了政策实施对资源的激活作用、技术创新对产业链的重塑、产业链的升级对产品附加值的影响以及品牌建设与市场拓展的协同路径。实践表明，党建引领的组织创新与品牌建设为普适路径，但仍需应对冷链覆盖不足与人才缺口等挑战。本研究为乡村产业振兴提出分层分类策略，为乡村振兴提供了理论框架与实践工具。In the context of digital economy, rural e-commerce has driven the revitalization of rural industries through the four-dimensional linkage mechanism of policy, technology, industry and market. Based on the cases of eastern, central and western regions, the study reveals the activation effect of policy implementation on resources, the reshaping of industrial chain by technological innovation, the impact of industrial chain upgrading on product added value, and the synergistic path of brand building and market expansion. Practice has shown that organizational innovation and brand building led by party building are universal paths, but challenges such as insufficient coverage of cold chain and talent gap still need to be addressed. This study puts forward hierarchical classification strategies for rural industry revitalization, and provides theoretical framework and practical tools for rural revitalization.