THE CONCEPT OF «WAR» IN THE UKRAINIAN MEDIA SPACE

The article is devoted to the study of the concept of «war» in the Ukrainian mass media space. The issue of the concept on Ukrainian territory is quite researched, but as for the topic of the Russian-Ukrainian war, its influence on the mass media and vice versa, domestic linguists did not have time to deeply study these issues, since the full-scale invasion lasts only from February 24, 2022, and before this concept «war» was not widespread in the social and political sphere of our state as a qualification for terrorist actions of Russia against our state. The article analyzes the metaphorical model of war in the political discourse of the Ukrainian mass media, reveals the main features of such metaphors. According to the theory of conceptual metaphors, it is studied how concepts become the main drivers between human consciousness and practical activity. We compared the concept of «war» before and after Russia’s full-scale invasion of Ukraine and identified the main differences and common features in the metaphors used and used by mass media sources.