Growing Pains: Assessing the Strategic Organizational Communication Approaches of an Expanding Extension Organization

As social structures evolve, strategic organizational communication (SOC) must also evolve for organizations to best meet the ever-changing needs of stakeholders. Assessing communications can guide the direction of an organization while also elevating the organization to the next level. For this study, researchers assessed the SOC strategy of the Extension Disaster Education Network (EDEN) through qualitative focus groups. Results of this study revealed internal communication and resources provided by the organization were perceived as positive communication approaches, while external communication and visibility were identified as negative communication approaches. Other Extension organizations could benefit from the results of this research as they work to prioritize organizational communication goals.