Agricultural Producers’ Perceptions of a Regional Extension Agent System

Cooperative Extension in the United States plays a pivotal role in disseminating research-based knowledge to the public. This study investigates the impact of a regional Extension agent system on agricultural producers’ perceived access to Extension resources in Georgia. This research combines quantitative and qualitative data collection methods. Results reveal that Georgia agricultural producers strongly prefer locally stationed Extension agents for direct and personal communication. The study indicates that a regional agent system would limit perceived access to Extension resources, potentially leading producers to opt for private scouting services. Participants expressed concerns about restricted access under a regional system. The findings underscore the necessity of maintaining the county-based delivery system unless robust evidence demonstrates the success of regional agent systems. To remain relevant, Cooperative Extension must prioritize the preferences of agricultural producers and sustain the dynamic balance between in-person and online educational resources. This study contributes valuable insights to Extension services, advocating for continued local accessibility in the face of potential structural changes.