Assessing Financial Literacy and Investment Behavior Among Students: A Case Study of Amity University Raipur

Abstract – This paper examines the level of financial literacy and its impact on investment behavior among undergraduate students of Amity University Raipur. A structured questionnaire was distributed to 90 respondents to evaluate their understanding of basic financial concepts, saving patterns, budgeting frequency, and investment decisions. The results indicate that although 88% of students are aware of the term "financial literacy," their deeper knowledge—particularly on investment-related topics such as diversification and compound interest— remains limited. About 60% of students actively invest, with mutual funds and the stock market being preferred tools. Influencing factors include parental guidance, digital content, and informal peer discussions. The study concludes that financial education must be integrated into university curricula to promote financially responsible behavior among youth. Key Words: Financial literacy, Investment Behavior, Budgeting, College students, Amity University Raipur, Mutual Funds