Marketing of Library Services: A Survey of University Libraries in North East, Nigeria

The study investigated the current form of marketing of library services in university libraries in the North East, Nigeria. The study was guided by three objectives which include: ` identify the current form of marketing of library services in universities in North- East, Nigeria, determine the challenges faced by librarians in marketing of library services in universities North-East Nigeria and recognize strategies for enhancing marketing of library services in universities North-East Nigeria. Three research questions were formulated. The study employed the descriptive survey design. The population of study was the one hundred and ninety librarians working in the university libraries in the North- East were used. A questionnaire developed by the researcher was used as instrument for data collection. Descriptive statistics of mean and standard deviation was adopted for data analysis. The study found that the current form of marketing is relatively poor. Marketing is more traditional in nature as responses shows less use of ICT’s. This implies the probable underutilization of library resources as traditional method has been proven inadequate in service delivery in the era of ICT. The challenges identified by the study are numerous. They include lack of adequate staff, inadequate ICT facilities, lack of trained staff with marketing skills, poor power supply to the library, inadequate funding, and lack of technical know-how to effectively use the ICT facilities, Lack of management user interface to ease communication with staff among others. Strategies for enhancing the marketability of library services include adequate ICTs, effective internet service, steady power supply, user/management interface, and trained staff among others.