THE SYSTEM OF METHODOLOGICAL TOOLS OF EMOTIONAL MARKETING IN THE GASTRONOMIC BUSINESS ENVIRONMENT

The article presents a methodological toolkit for emotional marketing in the gastronomic business environment, including approaches, methods and tools for forming such connections through gastronomic experience. Key methods such as sensory marketing, storytelling, atmosphere branding and digital methods are considered, as well as the interrelation of methods and tools. A system has been developed that includes implementation strategies and a block of metrics for evaluating effectiveness, aimed at creating competitive advantages and increasing custome r loyalty.