Efficient Online Recruitment of Patients With Depressive Symptoms Using Social Media: Cross-Sectional Observational Study
Social media recruitment increased the diversity of patients in the studies and proved suitable for vulnerable and hard-to-reach populations. The total cost per patient recruited online was comparable to that achieved using offline methods, but overall recruitment progressed faster. In this study, implementing video advertisements and pixel tracking resulted in significant cost savings.
Authors
- Karoline Lukaschek (ORCID: https://orcid.org/0000-0002-7966-2001)
- Marija Kesić (ORCID: https://orcid.org/0009-0005-8347-5152)
- Marlene Heckl (ORCID: https://orcid.org/0000-0003-4295-3689)
- Jochen Gensichen (ORCID: https://orcid.org/0000-0003-0644-8597)
- L. L. KLEIN (ORCID: https://orcid.org/0009-0008-5374-4990)
- Carolin Haas
- Ann-Katrin Rueß (ORCID: https://orcid.org/0009-0002-9885-4487)
- Tobias Kruse
Institutions
- LMU Klinikum (DE)
- Northwest Clinical Trials (US)
- Primary Health Care (QA)
- Oldham Council (GB)
- Ludwig-Maximilians-Universität München (DE)
Publication Details
- Journal
- JMIR Mental Health
- Published
- 2025-06-03
- DOI
- https://doi.org/10.2196/65920
- Citations
- 2
- Primary Topic
- Social Media in Health Education
- Type
- article
- Field-Weighted Citation Impact
- 4.33