A CONCEPTUAL APPROACH TO ENSURING THE COMPETITIVENESS OF ENTERPRISES IN THE CONSTRUCTION SERVICES MARKET

In the context of a dynamically developing construction services market, ensuring the competitiveness of enterprises is becoming strategically important. This work is devoted to the development of a conceptual approach to ensuring the competitiveness of enterprises in the construction industry, based on the integration of key success factors and the use of modern management tools. The research is based on the analysis of theoretical and empirical data concerning the factors of competitiveness of enterprises, the specifics of the construction services market and best practices in the field of construction project management. Special attention is paid to the analysis of the impact of innovation, quality, pricing policy and customer orientation on the competitive positions of enterprises. The construction services market, characterized by high competition and dynamic changes, requires constant improvement from enterprises to maintain and strengthen their competitive positions. The conceptual approach to ensuring competitiveness in this industry is based on a comprehensive analysis of success factors and the application of modern management methods aimed at creating a sustainable competitive advantage. Customer orientation, using a customer relationship management system, increases customer satisfaction and promotes the formation of long-term partnerships, which, in turn, strengthens the company’s competitive position in the market. The integration of the above elements into an integrated competitiveness management system will allow construction industry enterprises to ensure sustainable development in the long term.