FINANCIAL CONTROL AS A COMPONENT OF FINANCIAL MANAGEMENT AT THE ENTERPRISE

The article emphasizes the importance of creating an effective enterprise management system in the conditions of a modern financial economy. One of the main tools that helps to increase the efficiency of the enterprise is financial controlling – a key element of financial management. The relevance of this issue is associated with the need to optimize financial processes in business and ensure the stable development of the enterprise. The analysis of financial controlling for enterprise management, in particular in terms of the implementation of strategic and tactical tasks is made. It is established that the effectiveness of financial management is assessed through such indicators as profit, capital, inventories and expenses. The successful implementation of the enterprise’s strategic plans depends on the effective use of these indicators. It is proven that financial controlling is a set of the methods aimed at improving financial management. The main functions of controlling are to ensure liquidity, financial stability, profitability, as well as to optimize budgeting and control costs. This requires a systematic analysis of financial reporting, which allows you to identify the strengths of the business and identify its problematic aspects. It is noted that the implementation of a financial controlling system may be accompanied by such problems as insufficient accuracy of financial data or a low level of automation of processes. The emphasis is on the importance of qualitative analysis of information for making effective management decisions. Using the example of the enterprise LLC «Urozhay – S», the principles of financial controlling are analyzed in detail, including maintaining liquidity, ensuring financial stability and achieving high profitability indicators. The data provided indicate positive dynamics of financial results, in particular, an increase in the current liquidity ratio and return on equity, which confirms the effectiveness of management approaches. As a result, the study confirmed that financial controlling is an effective tool for implementing the strategic goals of the enterprise. Thanks to this, it is possible to identify discrepancies between predicted and actual results and timely adjust plans. In order to increase the accuracy and efficiency of management, it is recommended to automate the processes of collecting and analyzing financial data.