Conceptual Model of Communications on the Formation of a Healthy Lifestyle of Youth in Ukraine

The objective: to present of the author’s conceptual model of communications on the formation of a healthy lifestyle of youth in Ukraine. Materials and methods. The following methods were used during the study: bibliographic-semantic, structural-logical analysis, descriptive modeling. The methodological basis of the study was a systematic approach. Results. The article presents the conceptual model of communications on the formation of a healthy lifestyle of youth in Ukraine. During its development the following components were used: international strategies for a healthy lifestyle (HLS) for adolescents and youth; the state of youth health in Ukraine; regulatory support for the formation of a healthy lifestyle (FHLS) in Ukraine; results of a sociological survey of student youth on the motivation for HLS; a mathematical model of factors that influence the FHLS; a role of a general practitioner-family doctor at the level of primary health care in the FHLS. The model provides a systemic, intersectoral approach to the FHLS with the participation of state authorities, educational and health care institutions, family institutions, communities and non-governmental organizations. The key idea of the conceptual model of communications is a consistent solution to the priority problem – the FHLS in Ukraine – based on the definition of specific tasks for each of the stakeholders and development of the effective communication at the state level through legislative regulation, the administration of HLS services in cooperation with the community. The concept of communications on FHLS takes into account global strategies for overcoming the health problems of adolescents and youth. Today, the scientific community of developed countries and the World Health Organization have agreed that the issue of HLS goes beyond the health service or the provision of HLS services, because health is a key resource for the public, social and economic development of the country, an important indicator of the quality of life and competitiveness of a person in political, economic, social, cultural, behavioral and biological conditions. Conclusions. The proposed conceptual model of communications on the formation of a healthy lifestyle allows to solve the main problems of FHLS of youth in Ukraine. It is based on an intersectoral systemic approach to the formation and preservation of HLS, which can potentially affect the health of youth – from birth, through the formation of healthy behavior skills and minimizing risk factors for the development of diseases.