THE HISTORY OF VISUAL ADVERTISING IN KYRGYZSTAN IN THE 1920–1960s OF THE XX CENTURY

The article analyzes the evolution and process of transformation of visual advertising in Kyrgyzstan, through the prism of historical events, taking into account ideological, social and economic characteristics. The historical analysis of trends in the development of visual advertising in Kyrgyzstan of 1920-1960 years is considered, which allows us to identify the most characteristic cause-and-effect relationships in the development of society and the state. The influence of crucial historical processes in the country on mass media and visual communication is shown. The authors conclude that the mass media and the genre of the Soviet propaganda poster became the mouthpiece of the new government, which contributed to the achievement of political goals.