ANNA AKHMATOVA’S CYBER IMAGE IN THE PERCEPTION OF THE MODERN READER

The article considers the factors of transformation of the regularities of functioning of information and communication space of modern society and their reflection in the modern literary process, fixation of changes in the content of culture in media art texts in the digital space The phenomena of traditional culture, appearing in a new, digital context, undergo significant transformations. The projections of both cultural constructs and cultural environment into cyberspace, where they take on the character of content not limited by a fixed form, are studied. The object of the study is the image of the writer, which is open to new connotations. The image of the writer is influenced by the digital environment itself, which is eclectic by nature and structured not according to the principles of traditional culture, which has, as a rule, fixed niches. The image of the writer, his work as a whole or elements of his work fall into a content space that cannot be called authentic. There is a transformation of cultural codes, which in turn are themselves transformed into cyber images. A cyber image is a more malleable semantic formation than an image existing in the context of the traditional cultural field. The image of Anna Andreyevna Akhmatova can serve as an illustration of the transformation of the traditional image of the writer into a cyber image.